Duration
43 Weeks, 971 Hours
Overview
The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities.
Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career.
The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training.
This program provides students with:
- Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada, and in some cases, internationally.
- An introduction to the most relevant aspects of marketing support and administration.
- Professional skills in high demand by employers. These skills include: teamwork, communication, customer service, leadership, research and problem solving.
- A solid knowledge of marketing practices and principles. It also develops the student’s ability to relate and apply this knowledge to the many facets of marketing.
- Proficiency in Microsoft Office Applications and graphics.
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Admission Requirements
- Grade 12 or equivalent, or
- Mature Student Status
- Courses are open to any applicant who possesses a good command of the English language and is able to follow instruction.
- Full time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.
- Part time students may set their own schedules to a minimum of two training sessions per week. These times may be scheduled during the day, evenings, or on weekends.
 Core Courses
- Adobe Illustrator Basic Concepts
- Adobe Photoshop
- Business Correspondence Level 1
- Business Correspondence Level 2
- Business Essentials
- Business in the Electronic Age
- Business Math
- Business Presentations
- Customer Service
- Employment Success Strategies
- Grammar Essentials for Business Writing
- Marketing & Sales
- Marketing Administration
- Microsoft Project Level 1
- Microsoft Publisher
- Office Procedures Level 1
- Office Procedures Level 2
- Practical Applications 2 Units
- Project Management Fundamentals Level 1
- Thought Patterns For A Successful Career
Career Options
Careers that correspond with the skills learned in this program include:
- Marketing & Events Coordinator
- Sales & Marketing Coordinator
- Direct Marketing Coordinator